Dr Simon Chadwick of Birbeck College, London, who has studied English football in Asia says that Chelsea are facing an uphill task if they want to become bigger than United and Real Madrid "The difficulty is there is so much much brand equity in history, and history is built up over decades Chelsea cannot create that, they are still a new club on the block in global terms."
In a survey of 400 Asian fans, 75% claimed to be Manchester United fans and only 13% supported Chelsea in the sample.
Peter Kenyon knows Manchester is red,
and so is China...
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