Friday, January 23, 2009

United set for major shirt sponsor shock?...

Manchester United supporters have been no doubt rocking with laughter at City's chief executive Gary Cook this week following his botched attempts to sign Milan's Kaka, only to end up with Craig Bellamy.

However, United supporters might well be a little concerned to learn that the club's current shirt sponsor AIG could be looking to pull the plug as soon as this May. The AIG contract runs out in May 2010, but the US insurance giant is quickly selling off parts of the business following its recent unravelling and the subsequent US public-funded bail-out.

United's CEO David Gill did not want the club to find itself scurrying around looking for a new shirt sponsor as was the case when Vodafone gave United just six months notice.

Mega sponsorship deals take time, due to the figures involved and so the pressure is very much on United's deal-makers. Recent reports have suggested that United could be looking for as much as £22m per season from any new shirt sponsorship deal. It's squeaky bum time for David Gill.

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