Wednesday, July 30, 2008

United having a little difficulty selling season tickets?...

With only a few weeks to go before the big kick-off as the new season approaches and coming off the back winning the Champions League and the Premier League it seems incredible that the Reds have yet to sell all their season tickets, but that is the case as the club have been reduced to informing their supporters via mailshot that they have a "limited number of one year season tickets" available. The exact number of unsold season tickets remains unknown at this juncture.

However, this news has to be set against the backdrop of the ever increasing cost of watching United with many long-standing supporters being forced into giving up their prized season tickets. I personally know of fans who have followed the club for over 20 years who will not be renewing this season.

While United have been undoubtedly successful on the pitch under the Glazer regime, it has come at a cost for the club and its supporters. United are still massively in debt with the banks and supporters will continue to be on the sharp end of ever increasing match-day price rises. The most expensive season ticket costs £980 and it's a further £48 for Cup games.

News of the clubs marketing blitz comes as no great surprise and the club remain way out in front of their nearest rivals in terms of season ticket sales. It cannot be ruled that some of the fans who have given their tickets may well still attend some United games on an occasional basis. United are in the enviable position of having a huge number of supporters to call upon, which partly explains why the club have been able to get away with recent price hikes.

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